Mahindra XUV3XO to target Tata Nexon, Maruti Suzuki Brezza, Hyundai Venue with new feature-loaded character

Mahindra & Mahindra is all set to unveil the new Mahindra XUV3XO, which is essentially the Mahindra XUV300 facelift, on April 29 in India. In its new avatar, the sub-4 metre compact SUV will be loaded with all the contemporary bells and whistles that one expects a vehicle in this segment to have now.

The sub-4 metre compact SUV segment is a heavily crowded space and is dominated by the likes of the Tata Nexon and the Maruti Suzuki Brezza. Then, there are other players like the Maruti Suzuki Fronx, Hyundai Venue and Kia Sonet. These models are among the largest-selling in the industry.

In FY24, the Tata Nexon registered wholesales of 171,697 units, the Maruti Suzuki Brezza of 169,897 units, the Maruti Suzuki Fronx of 134,735 units, the Hyundai Venue of 124,307 units and the Kia Sonet of 81,384 units. The Mahindra XUV300's volumes came in at around 54,000 units during the fiscal.

Amid such stiff competition, Mahindra has packed the new XUV3XO with a host of features, as can be seen in the fresh teaser video released by the company. The updated model gets vertically-stacked headlamp units with LED DRLs and LED connected taillamp units. There are new 16-inch alloys as well.

The major change is inside the cabin though. While it looked a bit dated in the case of the Mahindra XUV300, the Mahindra XUV3XO gets significant modifications with a new dashboard and a redesigned centre console. There is a new touchscreen infotainment system and automatic climate control unit. Even the steering wheel looks new. The vehicle has front ventilated seats as well.

Mahindra has even added a panormic sunroof to the XUV3XO, making it the first model in its segment to get this feature. The other sub-4 metre compact SUVs have a standard electric sunroof.

The Mahindra XUV300 performed handsomely in the Global NCAP crash tests, securing a full five stars in the adult occupant protection category and four stars in the child occupant protection category. We expect the new Mahindra XUV3XO to have high safety standards with features like all four disc brakes, six airbags, 360-degree camera and electronic stability control, among others.

So far as powertrains are concerned, the Mahindra XUV3XO is