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Amid a robust demand and easing of supply chain constraints, India became the third-largest passenger vehicle (PV) market in the world in FY24 going past 4 million units in wholesales for the first time in a year with sport utility vehicles (SUVs) accounting for over half of the volumes.
Even after the Jimny's underwhelming performance in terms of volumes, mainly due to its high price, Maruti Suzuki India will not introduce a two-wheel-drive (2WD) version of the SUV or lower its price, according to a senior company official.
Amid a robust demand and easing of supply chain constraints, India became the third-largest passenger vehicle (PV) market in the world in FY24 going past 4 million units in wholesales for the first time in a year with sport utility vehicles (SUVs) accounting for over half of the volumes.
Even after the Jimny's underwhelming performance in terms of volumes, mainly due to its high price, Maruti Suzuki India will not introduce a two-wheel-drive (2WD) version of the SUV or lower its price, according to a senior company official.
Maruti Suzuki India Limited, a current leader in the passenger vehicle segment plans to bring in strong hybrid technology into its many existing models along with new offerings in India. To promote the same, Maruti has launched a new TVC campaign to highlight the benefits. ‘The extraordinary benefits of Strong Hybrid Technology’, ‘IT’S UNBELIEVABLE. IT’S STRONG HYBRID.’ is the catch line for the new campaign initiated by Maruti Suzuki India Limited to proclaim its ventures into the strong hybrid segment.
The country's largest carmaker, Maruti Suzuki India, today announced key changes in senior management personnel (SMP) with the heads of marketing and sales, engineering, and human resources (HR) and information technology (IT) departments being transferred to the executive committee.
Maruti Suzuki is planning to bring in the strong-hybrid technology across multiple models, including new cars for the Indian market. In addition to ICE and CNG, the carmaker is working on different technologies like EVs, flex-fuel, bio-gas, and hybrids. These will co-exist in the future, but the carmaker is expecting strong hybrids to also do well on the sales front.
Maruti Suzuki India today announced that its car subscription program, Maruti Suzuki Subscribe, has garnered 10,000 new car subscription sales since its introduction in July 2020.