Skoda Australia wins customer satisfaction award, two years running
Upon receiving the award, Skoda Australia director Michael Irmer thanked the brand's customers: “We are grateful for each of our Skoda customers, and are humbled by their positive response in both the 2022 and 2023 Roy Morgan Customer Satisfaction Awards.”
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Czech brand Skoda will have its biggest year yet for product launches in Australia, with models including a new-generation Kodiaq SUV and its first ever electric car
«From the implementation of a 7 Year Warranty, attainable servicing plans, transparent finance rates and guaranteed future value, all in addition to the ‘more metal for your money’ a Skoda buyer will appreciate.»
Mr Irmer also reaffirmed the brand's focus on customer satisfaction: “We will use this back-to-back customer satisfaction award win as our ‘north star’ to remain as customer focused as ever as we launch all-new models and our first electric vehicle this year."
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The Bohemian car maker focuses its vision on its core strengths
The brand's Australian sales are down year-to-date, with 1553 sales recorded by the end of March – compared to 1968 for the same period in 2023.
This can partly be put down to a model-year changeover for a number of its badges, with new and updated models due this year: a new-generation Kodiaq, a new entry-level Fabia variant, facelifts for the Scala, Kamiq and Octavia, and the well overdue introduction of the brand's first-ever EV, the Enyaq.
Apart from staying in the good books of its customers, Skoda is rolling out other key initiatives: One includes a promise of guaranteed resale value if you finance your new Skoda through the brand's own in-house offerings, and another is a commitment to affordable EVs and focus on value for money.
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