Formidable Formentor: Cupra's success story gets an update

► Cupra Formentor facelift reveals
► Hybrids and 328bhp engines available
► Fresh interior and new looks

Meet the new Cupra Formentor – a  substantially revised edition of the great success story from SEAT’s sports division. The Formentor has only ever been a product of the Cupra wing, a sub-brand determined to establish itself as a formidable design force on the world stage. For this 2024 update, the team has been given a loose rein to demonstrate its capabilities, manifested in a significant facelift for the crossover.

Cupra is going all in on a new brand vision that centres around the value of design, signing sporting partnerships and devising clothing ranges to maximise its reach. The new Formentor is going to play a big part in the company’s development for the remainder of this decade, not least to achieve its goal of having a presence in the U.S. by 2030.

We’ve got plenty to talk about here, including a new exterior design, an updated interior and fresh engine choices with engineering borrowed from elsewhere in the Volkswagen Group ecosystem. Read on to find out everything you need to know about the 2024 Cupra Formentor.

Cupra’s kept to its home colours of dark greys and that distinctive copper, but there have been some major changes made in the way the Formentor looks.

Let’s start with the front end – the Formentor has received a shark-nose-like redesign, along with new triangular LED headlights and revised intake slots. The whole affair is all angles and sharp edges for an overall air of uninhibition, complete with a bigger grille that rounds off the whole picture.

Around the back, the Formentor now presents ‘coast-to-coast’ headlights – connected by a single light bar that now includes an illuminated Cupra badge. In keeping with the design language of the headlights, the taillights also comprise of three triangular elements, along with an illumination of the car’s name within the lights themselves.

Yes, though perhaps not quite as evidently as the exterior. Much of the dashboard has been amended, including the centre console which has been streamlined in much the same style as in the latest compact and hatchback offerings from Audi and Volkswagen.