Ford cuts Mach-E EV prices by thousands as sales plunge
Ford cut Mustang Mach-E prices by up to $8,100 after sales of the electric SUV reportedly fell by more than 50% in January.
Jim Farley latest news
Ford Replaces A US Marine's Wrecked Raptor With A New F-150 Raptor R
Ford honored a US Marine Corps Sergeant with a brand new 2024 Ford F-150 Raptor R following a serious crash on an interstate in Virginia.
Ford's Farley strongly hints that future models might not be built in UAW plants
The massive strike that the United Auto Workers (UAW) organized against Detroit's Big Three in 2023 cost carmakers billions of dollars. While the agreements signed were largely seen as a win for the UAW, Ford warned the strike will have long-term ramifications for the union.
Secretive Ford ‘Skunkworks’ Team Developing Cheap EV to Beat Tesla and China
Tesla went from a high-end electric automaker to a mass-market car company when Model 3 and Model Y sales hit big numbers. Those two EVs flipped the script, forcing legacy automakers to accelerate the development of affordable electric cars. Ford responded by poaching one of Tesla's top engineers and building a team around him, and as the Blue Oval's CEO Jim Farley divulged on an earnings call Tuesday, they've essentially created an in-house startup aimed at developing a low-cost EV.
Why Ford's shifting its EV strategy toward big trucks, small affordable cars
Ford reported strong earnings and an upbeat 2024 profit outlook earlier this week and said the company will keep spending more on its EV transformation. But it's the details of this last strategy shift that have investors most excited.
Ford to reignite electric car demand with affordable EV platform
A secret team of Ford engineers has been working for two years on a new platform for affordable electric cars, company CEO Jim Farley has revealed.
Ford starts work on affordable EV platform
Ford is readying an all-new EV platform aimed at the affordable end of the market. This platform will spin off EVs that will rival the entry-level Tesla models and the ones made by many Chinese brands globally.
Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed
Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. The point was to create a conversation between the automaker and dealerships that have grown annoyed with some of the changes Ford has been asking them to make. However, the latest from the North American Dealers Association (NADA) meeting makes it sound like the relationship may still be dicey.