BYD unveil Ocean-M concept at 2024 Beijing Auto Show

Today at the 2024 Beijing Auto Show BYD unveiled its new Ocean-M concept. The concept previews a new production car set to launch in the third quarter of this year. A radical looking hatchback it appears to be a bit bigger than the Dolphin and so is likely aimed more as a VW ID.3 competitor. Given the hatchback shape and looks it has almost certainly been designed with cracking the European market in mind.

At the front the concept features large headlights and an aggressively split lower lip around the air intakes. Riding on five spoke wheels the car looks quite sporty. Strangely for a hatchback the window line is very high and rises towards the back. Although the body kit will almost certainly not make it to production we can clearly still see quite edgy lines which will be inherited by the production version.

At the back underneath that huge wing are continuous taillights. Most likely the production car will slot into the BYD range somewhere between the Dolphin and Seal – no doubt with the name of another marine creature. Certainly initially the car will only be electric but a PHEV version might follow later.

BYD has so far said little about the car other than it is meant to be on a new electric platform, possibly e-platform 4.0 and that they are aiming the car as the industry first rear-wheel drive EV hot hatch. It’s possible that the car may be one of the first to benefit from the new second generation blade batteries.

We will bring you more information about the car as we get it. BYD officials have said though that prices will be in the 150,000-200,000 yuan (20,700 to 27,600 USD) range.

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