BYD expansion into Vietnam hits trouble

The sudden suspension of cooperation by New Energy Holdings (NEH) with BYD on May 6 has left question marks over BYD’s expansion plans in Vietnam. NEH is a Vietnamese distribution company and a subsidiary of Tasco Auto, the company was one of the largest partners in a plan that called for 50 BYD dealers to open by the end of 2024.

BYD Auto Vietnam has confirmed the news. 100% owned by BYD China the local company acts as the distributor in Vietnam. Previously announced plans called for the opening of between 15 and 20 showrooms in key locations throughout the country including Hanoi and Ho Chi Minh City by the end of June.

How many of these will be affected by the announcement is unclear but according to the Thanh Nien news outlet NEH had previously said it would put at least 9 BYD showrooms into operation over the next 6 months. Furthermore it seems that NEH’s plans were at an advanced stage with the company as recently as the end of April aggressively  recruiting personnel. It’s believed that NEH’s stores included ones in Hanoi, the capital, and Ho Chi Minh, the largest city and business hub.

BYD claim that their plans in Vietnam will be unaffected and that they have many partners in Vietnam. However, it would seem this may be putting a brave face on the situation due to NEH accounting for around a fifth of planned dealers. NEH claim that the decision was made due to adjustments in business strategy and that the plan would have spread resources too thinly making it difficult to meet targets.

In signs an eleventh hour deal might be possible NEH have said that its unit is willing to discuss with other investors the transfer or sublease of the unfinished dealers to continue the project for BYD Vietnam.

Tasco Auto, the owners of NEH, have 86 showrooms nationwide and distribute 14 brands including Toyota, Ford, Mitsubishi and Volvo. The company also brought Lynk & Co to Vietnam last year.

BYD’s initial sales plan for Vietnam follows the product line that they have chosen for almost every new market consisting of the Dolphin, Seal, and Atto 3, trio. These cars will initially be imported from China but in the future they will come from Thailand once the company’s 504