Xpeng G6 undercuts Tesla Model Y in Europe as it opened for orders

Chinese Xpeng opened orders for the G6 SUV coupe in the Netherlands, Norway, Denmark, and Sweden. It is the third Xpeng-branded car offered in Europe. The Xpeng G6 undercuts the Tesla Model Y, aiming to get a part of its market share. However, it has already lost the war against the Model Y in the domestic market.

Xpeng is a well-known Chinese startup founded in 2014. It has rapidly become popular in China, getting the nickname “Chinese Tesla”. However, in recent years, Xpeng sales have declined in China due to fierce competition and the price war. Last year, this brand launched its latest model, the Xpeng G6, which was aimed at competing with the Tesla Model Y.

In mid-to-late 2023, Xpeng G6 sold over 7,000 units monthly. However, the sales volume of the G6 slid down to 1,000 – 2,000 units in 2024. So, Xpeng has failed in its war against the Model Y in the domestic market. But now, they want to take revenge in Europe. 

The Xpeng G6 is available for order in four European countries: Norway, Denmark, Sweden, and the Netherlands. Last year, its officials also announced plans to enter the UK, Germany, and France. Its sales will start later this year.

As expected, the European Xpeng G6 has the lowest price tag in Norway. Here, it costs only 410,000 NOK (37,700 USD). However, the Tesla Model Y is also relatively cheap here, starting at 409,990 NOK (37,700 USD). So, the G6 and Model Y prices in Norway are on par. However, the situation is different in other countries.

In Sweden, the entry-level G6 costs 529,900 SEK (49,100 USD). For comparison, the entry-level Model Y starts from 534,170 SEK (49,500 USD). As for the Netherlands, the G6 costs here 42,990 EUR (46,300 USD). And the Model Y starts from 45,990 EUR (49,500 USD) here. In Denmark, the G6 starts from 339,900 DKK (49,050 USD). 

The Xpeng G6 is an SUV coupe based on the SEPA 2.0 architecture. Its exterior styling follows the brand’s latest design language. It is a mid-size crossover with dimensions of 4753/1920/1650 mm and a wheelbase of 2890 mm, which is almost the same as the Model Y in terms of sizing.

The Xpeng G6 will be offered in Europe with three powertrain options. The first one has a single electric