UAW Strike Is On, First Hitting Bronco, Wrangler, Colorado Assembly Plants

• The United Auto Workers union is striking against Ford, General Motors, and Stellantis—the traditional «Big Three.»
• The strike deadline was 11:59 p.m. ET on Thursday, September 14.
• The first impact on consumers could be an end to incentives, with inventory shortages and rising used-car prices following soon after.

UPDATE 9/15/2023:As their contracts with Ford, General Motors, and Stellantis expired at 11:59 p.m. on September 14, roughly 13,000 UAW members went out on strike. For now, the strike seems to be of the «tactical» nature, beginning with three assembly plants.

Ford's Michigan Assembly in Wayne, Michigan, is the first, where the company currently builds the Bronco and Ranger. General Motors' Wentzville Assembly in Wentzville, Missouri, is the second, which currently builds the Chevrolet Colorado and GMC Canyon, among others. Finally, the Stellantis Toledo Assembly Complex in Toledo, Ohio, is the third, which builds the Jeep Wrangler and Gladiator.

That, however, is liable to change. UAW president Shawn Fain said that, should an agreement not be reached soon, other plants are likely to be impacted. «This strategy will keep the companies guessing,» he said on Facebook Live. «And if we need to go all out, we will. Everything is on the table.»

As of yet, Ford has not responded publicly to the strike, although its vice president of communications issued a statement on social media hours before it began, calling Ford's last pre-strike offer «historically generous.»

General Motors issued a statement, saying: «We are disappointed by the UAW leadership's actions, despite the unprecedented economic package GM put on the table. We will continue to bargain in good faith with the union to reach an agreement as quickly as possible for the benefit of our team members, customers, suppliers, and communities across the U.S. In the meantime, our priority is the safety of our workforce.»

Stellantis issued a similar statement: «We are extremely disappointed by the UAW leadership's refusal to engage in a responsible manner to reach a fair agreement in the best interest of our employees, their families, and our customers. We immediately put the Company in contingency mode