Toyota reimagines Century limo as an SUV

The legendary nameplate is reimagined with a surprising new format

For most of the automotive world, the Toyota Century is a “Trivial Pursuit” question. It goes something like this: “Name a limousine whose symbol is the phoenix, and is sold in only one market.”

Answer: “The Toyota Century”

Response: “Toyota makes a limousine?!?” 

Yes, indeed, and has for over half a century. But Toyota has thrown “Trivial Pursuit” a curve, and introduced the new Century in, for lack of a better term, an SUV format. It was quite a surprise as the Century was the ultimate three box sedan, widely regarded as perhaps the last of its kind.