Mahindra XUV 3XO Launched Starting Rs. 7.49 Lakh – Rivals Nexon, Brezza, Venue, Sonet

When India’s de-facto SUV manufacturer, Mahindra Auto, launches a new car, it always aims to excel and tackle rivals with ferocity. That’s exactly what the XUV300 facelift aimed to do. For 2024, XUV300 has shed its prior identity, took the name XUV 3XO and established an all-new identity in the competitive sub 4m SUV segment.

What was regarded as a tax-saving measure for mainstream car manufacturers, the B-segment has evolved to bring volumes exceeding expectations. Newest launch in this B-segment is from the house of Mahindra in the form of XUV 3XO. Pricing for the same starts from Rs. 7.49 lakh (ex-sh) for the base MX1 trim and goes till Rs. 13.99 lakh (ex-sh) for the top-spec AX7L trim. Bookings have begun and deliveries will commence soon.

Trim hierarchy is similar to what XUV700 offers. There are 6 trims to offer a diverse range of features and pricing to buyers – MX1, MX2 Pro, MX3, AX5, AX5L and AX7L. Mahindra is offering 8 colours with XUV 3XO to suit your fancy.

Flexing on its SUV credentials, XUV 3XO has 23.6 and 39.6 degrees approach and departure angles along with 350 mm water wading capacity. Looking at the changes, one might be inclined to call XUV 3XO an all-new vehicle rather than an XUV300 facelift. We can see why. The car was revealed on stage and it soon filled the room with swag and style. There is a major departure in design if we bring its predecessor into the picture.

The radical new face is inspired by Mahindra’s upcoming BE and XUV.e range of vehicles. Large LED DRLs engulfing conventional headlight setup, striking bumpers and grill, rear connecting tail lights, sharp detailing at rear quarter panel area, swanky 17-inch alloy wheels (first-in-segment) and the panoramic glass roof are notable changes.

XUV 3XO brings many changes on the inside. These are all new if we are talking about evolutionary upgrades from XUV300. However, we have seen them in XUV400 EL Pro (EV) some time ago. That’s not a bad thing in any sense of the world. Speaking of, the design changes on XUV 3XO will logically make their way to XUV400 as well. Will it be called XUV 4XO? Or XUV400 facelift? Only time will tell.

What we are stoked about with XUV 3XO over XUV300 on the