The Small Company at the Center of ‘Gamergate 2.0’
The accusations began around the release of Spider-Man 2 last October. More came when Alan Wake II hit a week later. They were all over the replies to the social media accounts of Sweet Baby Inc.: hateful comments, many of which hinged on the idea that the Montreal-based narrative development and consulting company was responsible for the “wokeification” of video games, recalls Kim Belair, the company’s CEO.