Ford RS200 Trademark Hints At The Fulfilment Of A Promise

Ford has trademarked a legendary name from its past, hinting at something spectacular. First spotted by AutoGuide, the Dearborn-based brand has filed trademarks for the «RS200» and «Ford RS200» names with the European Union Intellectual Property Office. Why would Ford want to dig up a beloved name from its past?

In 2021, the company's European design chief, Murat Gueler, said Ford wants to bring back old names for future models, and this trademark could be the first step to making that happen. This links a new model to the past (thereby creating nostalgia) and reminds consumers of Ford's rich and varied heritage.

The RS200 is, perhaps, one of the company's most significant motorcars. Designed to dominate Group B rallying, the mid-engined homologation special has become a highly desirable choice for collectors.

Limited to 200 units, these cars now trade hands for as much as $500,000. So, it's clear why Ford would want to revive the name, but what could it be used for?

There are several possibilities. The first (and most exciting) is that Ford plans to introduce a new compact sports car that would be sold alongside the Mustang GT. It could be off-road-focused (like the new Mustang Mach-E Rally), or Ford could go in the opposite direction by making it a low-volume supercar (but the Mustang GTD already has that covered).

Would it be limited to 200 examples like the original? If so, it would be a high-priced toy for collectors and wealthy enthusiasts. But if it's an EV, many more cars would be made.

While gearheads would prefer a gas-powered engine, the Mach-E GT Performance Edition's drivetrain with 480 horsepower and 634 lb-ft of torque would provide immense performance.

There's a chance the RS200 name could be reserved for a trim level or special edition. A few years ago, rumors on the automotive grapevine suggested Ford would offer a two-door version of the Mustang Mach-E in 2026. Should this come to fruition, it would likely be positioned as a sportier alternative, and the RS200 badging would suit it perfectly, especially if it's an off-road version. That being said, Ford loyalists won't be happy with the hallowed RS200 badge ending up on a crossover.

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