Alfa Romeo Milano Renamed Junior After Dispute With Italian Gov
The Alfa Romeo Milano was introduced less than a week ago, but it’s already undergone a major change. In fact, it’s no longer even called the Milano.The surprising development comes shortly after Adolfo Urso, Italian Minister of Enterprises and Made in Italy, suggested the name was illegal.
As he explained, “A car called Milano cannot be produced in Poland” as law “stipulates that you cannot give indications that mislead consumers.” In effect, he was claiming shoppers would be duped into thinking the crossover was made in Milan.More: Italy Says It’s Illegal For Alfa Romeo To Build The Milano In Poland Because Of Its NameWhile that seems like a ridiculous argument considering no one believes Hyundai makes vehicles in Tucson, Arizona, Santa Fe, New Mexico or Santa Cruz, California, it appears the kerfuffle was too much for Alfa Romeo. As a result, they’ve decided to rename the Milano as the Junior.That’s a stunning change, especially considering the Italian government had months to protest the name, but the company decided it was the best move.