Aion launching in Australia in 2025

While three Chinese EV brands are already on sale in Australia (four, counting Lotus), the arrival of Aion will mark a milestone in the market proliferation as the first state-owned marque to hit local showrooms.

While parent Guangzhou Automobile Group Motor (or GAC) has been mulling Australia as its next global market for some time, it’s now known that it will spearhead the introduction with its freshly revealed Aion V, with more models expected to follow.

Reports over the last 12 months have speculated GAC was about to take the plunge, but a company source has now told Wheels that “the time had to be right” before committing, and that time is 2025.

However, despite a significant investment in the Australian branch, Aion will not be establishing a local office just yet, with Australia and New Zealand importer Ateco understood to be managing the brand locally.

Ateco has a history of importing Chinese brands, previously paving the way for Chery, Foton and Great Wall, while it’s the current importer of LDV and one of three existing Chinese electric vehicle brands, BYD.

The second-generation 2024 Aion V was revealed at Auto China 2024 in Beijing this week following the original Aion V which launched in China in 2020, and features “23 groundbreaking technologies” compared with its predecessor, says Aion.

These include range of up to 750km, claims GAC, while AI technology will feature in its cabin and operating system.

At the recent International Global Distributor Conference, GAC Group president Feng Xingya highlighted the company’s plans to expand its international presence through more operations and collaborations around the world.

“GAC Group deeply recognises that successful internationalisation relies on localised management,” he said.

As part of the company’s strategy to become a more global player, the Aion V will be the first model to adopt a new Aion badge identity and the dropping of Chinese characters.

GAC is on a rampage to enter more global markets including recent acquisitions of the Phillipines, Kuwait and Nigeria, and has recently announced it’ll enter the Mexican market. When Aion arrives next year, Australia will take the total number of countries