2024 Ford Mustang Mach-E electric car price slashed in Australia

Launched in Australia in October, Ford’s local arm has confirmed permanent price reductions between $2675 and $7000 applied to the retail cost for all three Mach-E variants.

This sees the entry price fall to $72,990 before on-road costs for the Select RWD – down from $79,990 (8.8 per cent less) – positioning it between the Tesla Model Y Rear-Wheel Drive ($65,400) and Long Range AWD ($78,400).

An equivalent-spec Kia EV6 GT-Line RWD is priced from $79,590 before on-roads and a Hyundai Ioniq 5 RWD 77.4kWh costs between $70,500 and $79,500 plus on-roads.

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The mid-spec Premium RWD, now priced from $86,990 before on-road costs, is 5.1 per cent cheaper and falls below the Luxury Car Tax threshold for fuel-efficient vehicles, becoming eligible for the Fringe Benefits Tax exemption when purchased with a novated lease.

The GT AWD – a rival to the $91,400 Model Y Performance, $99,590 Kia EV6 GT and $111,000 Hyundai Ioniq 5 N – is now priced from $104,990 plus on-roads, down from $107,665 (2.5 per cent less).

“This price reduction is a major positive for our customers and demonstrates our commitment to delivering the best products and great value to our customers. As the EV market continues to evolve, we are responding to it,” said Ford Australia CEO Andrew Birkic.

The Mustang Mach-E is the latest electric vehicle to have amended pricing in Australia, with cuts also applied to its Tesla Model Y and Hyundai Ioniq 5 rivals earlier this year.

Other electric vehicles, including the GWM Ora and MG ZS EV, also saw pricing reductions, with the GWM’s price reduced at launch by up to $4000 in response to its cut-price sub-$40,000 MG 4 and BYD Dolphin competitors.

In November, Hyundai also offered a temporary Black Friday sale for the Ioniq 6 sedan with savings of up to $10,500.

All prices exclude on-road costs.

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