Tesla Cybertruck Is Outselling Rivian, but Ford Remains King
The story of electric pickups in the U.S. so far has seemingly been one of lukewarm success. Countless instances of production issues and shoddy design overall have plagued the Tesla Cybertruck, while the Ford F-150 Lightning's initially attractive price has swung up and down, and a production ramp-up for its foremost competitor, the Chevrolet Silverado EV, has already been pushed back amid lagging demand for EVs at large. The Rivian R1T seemed to be weathering the storm, but new registration data from S&P Global Mobility puts the Cybertruck ahead of the backsliding Rivian, while the F-150 Lightning outsold both rivals by a healthy margin.