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Volkswagen is highlighting its heritage in the United States with an ad campaign called «An American Love Story» that will premiere during the Super Bowl. Days ahead of the big game, the brand released the full two-minute video that starts when the first Beetle arrived in 1949.
It would be difficult to overstate just how big of a deal it is for the city of Detroit and its residents (and residents of southeast Michigan in general) that the Detroit Lions not only made it convincingly into the NFL playoffs but found significant success in defeating the Los Angeles Rams in the Wildcard round and then the Tampa Bay Buccaneers the following week. But if there's one thing we can point to as an automotive-minded group, it's this: General Motors has delayed the start of the third shift at its Flint Assembly plant so that workers won't have to miss any part of the game.
Tesla reported Q4 earnings that missed estimates and issued a downbeat full-year production outlook that weighed on the stock, continuing a downtrend for the EV-maker that began at the start of the year.
By Pras Subramanian, Yahoo Finance
Computers turn math into objects and images. Jason Fenske, known as the maestro at YouTube channel Engineering Explained, turns objects and images back into math to help us understand how things work, what they mean, and, in this case, whether things are true. When it comes to the boast about the Tesla Cybertruck that's towing a Porsche 911 beating a Porsche 911 over the quarter-mile or eighth-mile, Fenske's math shows that no, those images weren't true. So he made a video about it. And we all know what happens with these kinds of Tesla encounters: The Sharks and The Jets show up to battle it out in the comments. At the time of writing, Fenske's vid has 2.3 million views and 8,275 comments Plus a postscript that Fenske added on X to clarify some of the math aspects to the Tesla-no-matter-what gang has another 10,000 views.
So you want to appeal to Canadians, eh? Want to come up with a maple-flavored bone to toss in the direction of a distinct market that likes it when you acknowledge its existence? And it sure would be great if you could do so in conjunction with a corporate partner?
The Mini brand has gone to great lengths — literally — during the past two decades to embrace and entertain its loyal following by sponsoring cross-country caravans to celebrate its products and customers. This summer, the caravan reforms once again.
When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasn’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy.