Ten years ago, at the beginning of 2014, the late Sergio Marchionne said he wanted Jeep to sell a million units worldwide that year. Despite then-Jeep CEO Mike Manley downplaying the goal, the brand crossed the seven-figure mark in 2014 and remained there until 2022, largely on the strength of U.S. sales that peaked at 972,227 units in 2018. At the beginning of 2017, the brand planned to sell more than 2 million units by 2020 or so. That target is a longer way off now than it was seven years ago; the U.S. sales trend reversed after 2018, falling to 641,166 sales last year, which was 6% lower than the year before. Parent company Stellantis nominated Antonio Filosa to Jeep's CEO suite as of last November, the former COO of Stellantis' South American outpost replacing Christian Meunier and tasked with a sales rebound for America's adventure brand. As part of a media roundtable after 90 days in the role, Filosa told outlets including Autoblog that, «We need to do something about market penetration and market share because it's not where this brand deserves to be.»