Polestar Wants You To Design The Replacement For The Synergy Concept

Polestar has launched its 2024 Design Contest in partnership with Hot Wheels, the famous die-cast brand that appeals to enthusiasts of all ages.

This year, designers are encouraged to create a Hot Wheels collectible «propelled by the imagination of their youth» that also incorporates Polestar's design DNA. Contestants are being inspired to push the boundaries of design and be as imaginative as possible. While they are challenged to think out of the box, the only requirement is that it should be able to translate into a 1:64 Hot Wheels die-cast toy car.

Those lucky enough to get shortlisted ahead of the finale will receive coaching from Polestar's design team, allowing them to perfect their designs before the final submission.

«Dreams have the power to inspire and transport us beyond what we thought possible. This is a chance for all participating designers to really push that Polestar envelope and let their imagination run riot,» said Maximilian Missoni, Polestar head of design.

The eventual winner of the 2024 Design Contest will have the honor of having their design turned into a Hot Wheels collectible. It will be the first Hot Wheels x Polestar vehicle created as part of the automaker's partnership with the Mattel-owned brand.

Last year, the striking Synergy concept pictured below was awarded top honors after two exterior designers and one interior designer were selected to work together. After six months of work, their single-seater electric race car was revealed and ultimately turned into a 1:1 scale model.

While Polestar is unlikely ever to put something like this into production, it could apply design cues first seen here to future production cars, like a potential Polestar 2 replacement. The competition opens on March 5, with the deadline set for April 16. The winner of the contest will be revealed in Q4 2024.

«I believe this year's Hot Wheels collaboration will push the design community to work outside their traditional comfort zones by balancing the minimalist Polestar brand essence with the extreme Hot Wheels aesthetic. But while we're expecting some of the most extreme submissions yet, we don't expect to be any less inspired by the quality, quantity,