Mid Size SUV Sales FY 2024 – Scorpio vs XUV700 vs Harrier vs Safari vs Hector
Two of Mahindra SUVs continued to dominate the mid-size SUV segment in FY24 showing consistent performance through each of the 12 months of the past financial year. Mahindra Scorpio/N and XUV700 led over the Hector/Plus and Tata Harrier and Safari by significant margins to command a combined share of 74.88%.
Mahindra Scorpio (N and Classic) emerged as the best-seller in this segment in the past fiscal with 1,41,462 units sold, averaging at around 11,789 units each month and a share of 47.95% in this segment. It was the only mid-size SUV to amass sales above the 1 lakh unit mark.
Mahindra Scorpio displayed increasing sales in each month of the past fiscal starting off with 27,583 units in Q1 of FY 23-24 which increased to 32,266 units in Q2 FY 23-23 to end H1 FY23-24 with 59,849 units. From October to March 2023-24 sales were above the 11,000 units in each of the months taking Q3 FY 23-24 sales to 37,118 units and then on to 44,495 units in Q4 2023-24. H2 of the period ended with 81,613 unit sales.
At No.2 Mahindra XUV700 also made significant strides in FY24 with its sales considerably higher than arch rivals MG Hector/Plus and Tata Harrier and Safari. Mahindra XUV700 also saw its sales grow each month with 15,393 unit sales in Q1 FY23-24 which improved to 36,363 unit sales in H1 FY23-24 while H2 FY23-24 sales were at 42,762 units to a total of 79,398 units in FY24. This was at an average of 6,617 units each month with the XUV700 commanding a 26.92% share.
MG Hector, also in the mid-size SUV segment, has maintained a steady performance. Even as the fiscal started off with sales at 3,103 units in April 2023 and 2,800 units in May 2023, the past 2 months of the fiscal saw sales down at around 1,800 units. Sales also fell from 8,073 units in Q1 FY 23-24 to 6,815 units in Q2 FY 23-24 to end H1 FY 23-24 with 14,888 units. Sales stood at 7,017 in Q3 FY23-24 and then further down to 5,530 units in Q4 FY 23-24 to end H2 FY23-24 with 12,547 units and total sales of 27,435 units averaging at 2,286 units each month and share of 9.30% in this segment.
Tata Motors has Harrier and Safari in this segment each with a 5 Star safety rating in Bharat NCAP. Facelifts of both Harrier and