Aston Martin's 'Piss-Off' Metric Helps Keep Buttons in Its Cabins
Automakers are adding buttons back into their interiors. The move to modernize cabins and replace cluttered instrument panels with sleek screens and minimalist dashboards has only frustrated consumers. Companies are backpedaling, but Aston Martin avoided that kind of controversy by pissing off its designers and engineers before pissing off its customers.