Honda Takes On BYD With New Ye EV Brand, Shows SUVs And GT Concept

Honda has announced a significant expansion of its Chinese market lineup with six new electric cars for its Ye Series of EVs. The automaker revealed the P7 and S7 crossovers, which are set to hit the roads by the end of 2024, along with the GT Concept, providing a glimpse of a sleek, low-slung model scheduled to arrive in late 2025. Furthermore, an additional three Ye Series EVs will be introduced to the lineup by 2027, available for purchase alongside the existing e:N Series models already offered in China, as the company sets its eyes on competing with BYD.

More: Are Nissan And Honda About To Create An EV Alliance To Counter China?According to Honda, “Ye” (烨) translates to “shine” in Chinese, symbolizing the series’ emphasis on the “joy of driving and individuality”. These models showcase the simplified and frameless H emblem, specifically designed for Honda’s next-generation EVs. Additionally, they embrace a new styling language characterized by vibrant colors and distinctive sharp details.Starting with the crossovers that will go on sale by the end of the year, the blue P7 is described as more “sophisticated” and the yellow Ye S7 as more “emotional”.

Both EVs share a similar profile, boasting black pillars, flush door handles, mirror-replacing cameras, and angular wheel arches. Nevertheless, notable distinctions emerge in their front and rear designs—the Ye P7 embodies a Honda-esque appearance, whereas the Ye S7 gives us Cadillac vibes, particularly from the rear perspective.We have yet to see pictures of the interior, but Honda promises spacious cabins offering a comfortable ride for all occupants. The models will also come equipped with an AI-powered assistant, controlling the LED ambient lighting on the dashboard and door panels.The company hasn’t disclosed any technical specifications but said that the Ye Series will ride on a new EV-dedicated architecture developed in China.