Eric Broadley founded Lola in 1958, then built one of the most famous names in racing. That name slowly went out of business at the end of 2012, the bankruptcy proceedings first claiming Lola Cars international, then Lola Composites, and finally the parent Lola Group International in 2013. Following a few asset auctions, in 2022, Till Bechtolsheimer bought the rights to the name, all of Lola's intellectual property going back to the late 1950s, and Lola's old Technical Centre with its wind tunnel. When Daily Sports Car asked Bechtolsheimer what he planned, he said, «Lola has always been a partner to some of the greatest automotive brands out there. And that’s where I want to get Lola back to, is being a credible and reliable option for customer teams, as well as being a credible and reliable partner to automotive brands, as they look to solve their motorsport needs going forward.» That's come true now, with Yamaha Motor signing a multiyear technical partnership with Lola Cars to enter Formula E in 2025.