Mahindra Thar clocks 59,000 open bookings as of May 2024

Mahindra continues to receive stellar demand for its products, even as it looks to increase production in the near future. The carmaker recently increased production of the XUV700, which resulted in a massive cut in the car’s open booking numbers.

Coming to the Thar, the lifestyle SUV currently has an open order book amounting to 59,000 units as of May 2024. This number is a pie in the brand’s total order book of 2.2 lakh units during the same aforementioned period, even as the model continues to amass approximately 7,000 fresh bookings each month.

The open booking numbers of the Thar should raise concerns for Mahindra since the automaker plans to introduce the five-door version of this SUV in the next few months. This model, which is touted to be a bigger success than its three-door sibling, will take on untraditional rivals such as the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Toyota Hyryder, Skoda Kushaq, and the Volkswagen Taigun.